Apple’s highly anticipated keynote at WWDC took place this morning to a sold out venue. The main topic of interest was of course the new 3G iPhone, which will be in stores on July 11th.

So what can we look for in the new iPhone? Appearance wise it remains similar to the original, but with thinner edges, a glossy black plastic back, and a flush headphone jack. It will be significantly cheaper this time around at just $199 for the 8GB and $299 for the 16GB (with a 2-year contract of course). Feature-wise the 3G network connection tops the list, allowing for much faster internet browsing. It will also come with a new feature called MobileMe, which automatically syncs your email, contacts, events, and photos with the phone. It comes GPS enabled, and even features a GPS assisted social networking feature from Loopt that allows you to see which of your buddies are nearby. Also, get ready for more third-party applications than you can handle, as Apple will be shipping “tools used internally to build iPhone Apps”. A dozen great applications were also demoed at the keynote, Sega’s Super Monkey Ball, and an auction tracker from Ebay. In terms of battery usage the iPhone will have 300 hours of standby battery life, 8-10 hours of 2G talk time, 5 hours of 3G talk time, 7 hours of video, and 24 hours of audio.

Firmware 2.0 will become available in July, and will be free for current iPhone owners, and $9.99 for iPod Touch owners.